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Marketing and Brand
Case studies and recommendations for marketing strategy and brand development.
Jan 214 min read
Maximizing Startup Growth with Fractional CMO: Uncovering the Power of Strategic Leadership
An overview of how startups can embrace the growth of fractional leadership to drive growth
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Jan 204 min read
Unveiling the Untapped Goldmine: Why the Fractional CMO Market in Australia Is the Future for 2025
This covers the increasing market growth opportunity of the fractional cmo in australia
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Jan 23 min read
Content Strategy - Easy ideas to implement for January
A summary on January social media holidays and content strategy ideas
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Jan 24 min read
Books to Read when you are dreaming of a new career
The top 5 books to read for people dreaming of starting their own business and chase their dreams
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Dec 8, 20244 min read
Unleashing the Potential: How a Fractional CMO Elevates Your Go-to-Market Strategy and Adds Value to Your Organization
How a Fractional CMO can elevate your go to market strategy, and add immediate value to your business success.
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Dec 7, 20244 min read
Uncovering the Power of Strategic Go-to-Market Planning: A Workshop for Startup Growth
In today's dynamic business landscape, startups face the daunting task of establishing their identity while competing with well-known...
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May 21, 20244 min read
Your ultimate free marketing framework
Welcome to your comprehensive marketing playbook, specially curated for your business. This free guide will provide you with a detailed...
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Aug 17, 20231 min read
JMORA is now a Hubspot Solutions Provider
We’re excited to share that some news: JMORA has joined HubSpot’s Solutions Provider Program. HubSpot, a leading growth platform, works...
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Jul 11, 20231 min read
No two diamonds are the same but each are of great value.
Dearest reader Every diamond is unique, precious and rare. It is my most esteemed honour to share with you that the Christina Noble...
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Jul 5, 20231 min read
DIAMOND OF THE FINEST ORDER
Dearest Reader, It seems we have a rather special announcement, and it is my honour to impart to you: we have a diamond of the ball....
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May 15, 20232 min read
A simple model for Competitive Analysis
Competitive analysis is essential to driving successful marketing plans and growing a business. Knowing what to analyse and creating...
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May 15, 20231 min read
Account Based Marketing
I am often asked about the difference between B2B and B2C marketing. There are of course differences in terms of the tactical approaches,...
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May 8, 20232 min read
50 Years of Mother's Day advertising
On Sunday 14 May, many countries, including Australia, will celebrate the role of motherhood, in all its forms. Mother's Day is also a...
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May 7, 20232 min read
United in Music
The beautifully simple theme for Eurovision 2023 is “United by Music” Last year’s Eurovision winner, Ukraine, handed over hosting rights...
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May 7, 20233 min read
Trends in Communications
Communications strategies must be nimble, adapting to changes in both corporate and social movements and directions. The top 5 trends for...
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Apr 13, 20231 min read
What time do I post?
It's a question I am often asked by marketing and business professionals. In a world where attention span is low and information free...
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Apr 4, 20231 min read
Three Top use cases for Chat GPT and the marketing profession
Chat GPT has landed and globally professions are looking at what this means to jobs, laws and ethics. The simplicity of design and user...
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Mar 29, 20232 min read
Top Three Social Media Trends 2022
Hubspot State of Marketing 2022 Understanding the current and future trends in marketing, helps us to evaluate where to invest an...
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Nov 23, 20227 min read
AI for Marketers
In 2018 I was invited to join a panel hosted by Aquent on how Artificial Intelligence (AI) is changing the marketing profession. This...
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