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Dec 8, 20231 min read
Marketing Planning for successful execution tomorrow.
Marketing planning is essential to every marketing leader's role. Done well, it will ensure successful outcomes aligned to business...
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Aug 17, 20231 min read
JMORA is now a Hubspot Solutions Provider
We’re excited to share that some news: JMORA has joined HubSpot’s Solutions Provider Program. HubSpot, a leading growth platform, works...
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Aug 1, 20233 min read
Fundraising in a ballgown
Over the last three years, the fundraising environment has shifted. From large gala balls to virtual fitness challenges and pledges. Over...
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May 15, 20232 min read
A simple model for Competitive Analysis
Competitive analysis is essential to driving successful marketing plans and growing a business. Knowing what to analyse and creating...
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May 15, 20231 min read
Account Based Marketing
I am often asked about the difference between B2B and B2C marketing. There are of course differences in terms of the tactical approaches,...
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Apr 13, 20231 min read
What time do I post?
It's a question I am often asked by marketing and business professionals. In a world where attention span is low and information free...
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Apr 4, 20231 min read
Three Top use cases for Chat GPT and the marketing profession
Chat GPT has landed and globally professions are looking at what this means to jobs, laws and ethics. The simplicity of design and user...
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